Dr. Watcharin Sarachai
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Implementing Information Technology and Social Media for Promoting Tourism Pongyeang Subdistrict, Chiang Mai, Thailand

A community website and social media initiative for Pongyeang Subdistrict, Chiang Mai, built using an agile approach so local tourism stakeholders could manage and share their own content.

Implementing Information Technology and Social Media for Promoting Tourism Pongyeang Subdistrict, Chiang Mai, Thailand

Overview

Local tourism operators in Thailand increasingly need an online presence, but building and maintaining a website and social media channels can be costly and time-consuming for small community groups. This project worked with the Pongyeang tourism community in Chiang Mai to design a community website and social media page where stakeholders could share and manage their own content in one place. Using an agile development approach, local users were involved throughout the entire build process, resulting in a live site at pongyeangtravel.com that quickly attracted local visitors.

Authors

Pitchayanida Khumwichai, Parot Ratnapinda, Watcharin Sarachai

Publication

2019 16th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON), pp. 57–60, 2019, IEEE.

Responsive web design across devices
Responsive web design across devices

Illustration of a responsive community website adapting across desktop, tablet, and mobile devices, similar to the platform built for Pongyeang tourism stakeholders.